传统的市场导向与组织绩效关系研究强调实证研究,从而忽视了基础理论建设,以致无法为二者之间的正向因果关系提供一种解释机制鉴于此,本文以竞争优势来源的产业基础观点、资源基础观和关系观点为逻辑分析基础,构建了市场导向与组织绩效之间因果关系的理论解释框架从而诠释了市场导向提升组织绩效这一重要命题。 The traditional research on the relationship between market orientation and organizational performance emphasizes empirical research and thus neglects the basic theory construction so as to provide an explanation mechanism for the positive causal relationship between the two. In view of this, based on the industrial base from which competitive advantages originate, The concept of resource-based and relationship-based logic analysis for the foundation to build a market-oriented organizational structure and the causal relationship between the theoretical interpretation of the interpretation of the market-oriented organization to enhance the performance of this important proposition.