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1科技期刊广告的特征报纸以点的形式反映事件横断面,与报纸相比,科技期刊侧重于在更加广阔的背景下对科研成果进行分析报道。因此,科技期刊广告特征在于真实性、专业性、针对性、重复性、创新性、分散性。1.1真实性科技期刊基本办刊宗旨:探索科学理论,传播科学知识,交流、推广科技成果。真实性是科技期刊广告的生命力,也是最基本、最重要的特征。长期以来,科技期刊在社会公众心目中具有很高的地位和影响。
1 Characteristics of sci-tech periodicals newspapers reflect the event cross-sections in the form of dots. Compared with the newspapers, sci-tech periodicals focus on the analysis and reporting of scientific research in a broader context. Therefore, the sci-tech periodicals advertisements are characterized by authenticity, professionalism, pertinence, repeatability, innovation and decentralization. 1.1 Authenticity The basic purpose of sci-tech periodicals is to explore scientific theories, disseminate scientific knowledge, exchange and promote scientific and technological achievements. Authenticity is the vitality of sci-tech periodicals advertisements and also the most basic and important feature. For a long time, sci-tech periodicals have a very high status and influence in the public mind.