近两年,各式各样新的媒体类型不断涌现,尽管各家媒体都想尽办法标榜自身独特的“价值”来吸引大众,但是同质化趋势依然不可避免。有专家指出,我们正身处泛媒体的时代!如此一来,广告主为了达到广告效果,不得不投入大量的资本,在更多的媒 In the past two years, all kinds of new types of media have been emerging. Although various media are trying their best to attract the public with their unique “value”, the homogenization trend is still inevitable. Some experts pointed out that we are living in the era of pan-media! As a result, advertisers in order to achieve advertising effectiveness, have to invest a lot of capital, in more media