论文部分内容阅读
十六大报告中第一次对文化产业以全国党代会报告的形式加以阐述。新的目标带来新的挑战。广播影视事业和产业如何划分?广播影视产业化如何发展壮大?电视产业供应链有哪些运作模式?对我国电视产业化经营有哪些启发?“管理天地”栏目中李丁.张莉撰写的《试析广播影视的产业划分与产业发展》及杨金月等合写的《供应链管理思想在电视产业中的应用研究》回答了大家共同关心的问题。本栏目另两篇文章对制片人及广告经营管理也做了闸述。
For the first time, the report of the 16th CPC National Congress elaborates the cultural industry in the form of a report on the National Party Congress. New goals bring new challenges. How to divide the radio, film and television industry and industry? How to develop the radio, film and television industrialization? What are the operation modes in the TV industry supply chain? What are the inspiration to the TV industry management in our country? Analysis of the industrial division of radio and television industry and industrial development “and Yang Jinyue co-written” supply chain management thinking in the television industry research "answered everyone’s common concerns. The other two articles in this section also made a statement about the producers and the advertising management.