颜色词是每个民族文化和语言中不可缺少的重要成份。在词汇系统中也很有特点。一个民族独到的色彩意识和传统文化在颜色词上体现得十分生动。本文从文化视角出发,探讨了日语颜色词“白”的文化内涵。认为“白”代表了日本人的理想和信仰。 Color words are an indispensable and important part of every ethnic culture and language. In the vocabulary system is also very characteristic. The unique color consciousness and traditional culture of a nation are reflected vividly in color terms. This article discusses the cultural connotation of the Japanese color word “white” from a cultural perspective. It is believed that “white” represents the ideals and beliefs of the Japanese.