我国拥有五千年悠久灿烂的文化,我国的文化底蕴博大精深,而平面设计作为上世纪80年代才在我国兴起的艺术,其设计缺乏文化内涵和民族特色,整体风格趋于混乱。本文从平面设计的创新方面出发,提出了中国传统文化元素和平面设计的合理结合,使中国的平面设计可以立足于世界。 Our country has a long and splendid culture of 5,000 years and the cultural background of our country is profound and profound. As the art of the rise of graphic design in our country in the 1980s, the design lacks cultural connotation and ethnic characteristics and the overall style tends to be chaotic. Based on the innovation of graphic design, this paper puts forward the reasonable combination of Chinese traditional cultural elements and graphic design so that Chinese graphic design can be based on the world.