伴随着“体育强国”理念的提出,越来越多的人们投身于体育运动项目之中,篮球赛事作为一项普及度十分广泛的体育赛事,深的年轻人喜爱的喜爱,尤其在当前的高校中,更是将篮球项目作为一文化品牌看待,旨在以篮球品牌的文化内涵营造,彰显高校的社会知名度。本案从当前高校篮球文化品牌的角度出发,深入探讨了篮球文化品牌的具体价值及内涵。 With the introduction of the concept of “Sports Empire”, more and more people are devoted themselves to sports events. As a popular sports event, basketball events are deeply loved by young people, especially in the current Of colleges and universities, but also the basketball as a cultural brand, aimed at the cultural connotation of the basketball brand to create, highlight the social visibility of colleges and universities. This case from the perspective of the current university basketball culture brand, in-depth discussion of the basketball culture brand specific value and connotation.