探讨传统媒体的经营困局,不应一味地纠结于互联网时代的冲击等外在因素,而应更多地从自我革命、业态创新上找寻突破口。笔者认为,在巩固、优化传统媒体经营主业(发行、广告、出版等)的基础上,面对未来10年乃至更长一段时间,产业化与资本化是其自我蜕变、融合市场、拥抱新机遇的重要路径。“堵”在哪:当前的瓶颈与困局随着时间的推进,传统媒体面临的困局是全方位的。困局的表象是变化了的时代带 Explore the traditional media management difficulties, should not blindly tangle with external factors such as the impact of the Internet era, but should be more from the self-revolution, career innovation to find a breakthrough. The author believes that on the basis of consolidating and optimizing the main business of traditional media (distribution, advertising, publishing, etc.), the industrialization and capitalization will be self-transformation, market integration and new embracing in the future 10 years and even longer period An important path to opportunity. “Block ” Where: The current bottleneck and dilemma With the advancing of time, the traditional media is facing a dilemma in all directions. The appearance of a dilemma is a time zone of change