长期以来,中国丝绸企业的经营业态主要是利用茧丝资源、劳动力资源等优势,为发达国家做贴牌加工。这样的生产虽然促使企业在生产装备、产业规模和技术工艺上都有了很大进步,但中国始终没有享誉国际的知名丝绸品牌。许多丝绸企业习惯于通过外贸订单推动生产,却不愿主动推销自身产品和品牌,造成整个丝绸业形成了一个“有产品无品牌、有品牌无知名度”的现象。目前,依然有 For a long time, the operation mode of Chinese silk enterprises mainly uses the advantages of cocoon silk resources and labor resources, and makes OEM processing for developed countries. Although such production has prompted enterprises in the production equipment, industrial scale and technology have made great progress, but China has never been well-known international famous silk brand. Many silk enterprises are accustomed to promoting production through foreign trade orders, but they are unwilling to take the initiative to market their own products and brands, resulting in the phenomenon that the entire silk industry has a “product without brand and brand no name”. At present, there are still