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随着科技的发展,新媒体给报纸带来了前所未有的冲击,报纸面临巨大的生存压力。报网互动是报纸面对严峻形势提出的可能拯救报业危机的途径,但当下的报网互动与真正意义上的报网互动还存在着较大差距,实现真正意义的报网互动必须着力于运营模式经营理念的改革创新,彻底改变传统报业的运营模式和经营理念,真正实现报网互动。
With the development of science and technology, the new media has brought an unprecedented impact on the newspaper, and the newspaper is under tremendous pressure to survive. Newspaper network interaction is the newspaper facing the grim situation may be to save the newspaper crisis, but the current network interaction with the real sense of the newspaper there is still a big gap between the network to achieve the true meaning of network interaction must focus on The operation mode of the reform and innovation of business philosophy, revolutionizing the traditional newspaper business model and business philosophy, the real network interaction.