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形象招贴作为宣传城市整体形象的一种手段,不仅发挥旅游宣传作用,在展现城市良好形象、提高公民的保护意识方面也产生积极效果,是竞争激烈的信息时代获得普遍关注的直观手段。本文从形象招贴与单纯旅游招贴的比较出发,通过对目的性、图形表现、情感意义、社会作用等多个方面的研究,揭示城市形象招贴的创造性与升华性,指出它的全方位宣传功能,并说明城市形象招贴的现实意义。
As a means of publicizing the overall image of the city, the image poster has not only played the role of tourism promotion but also has a positive effect in showing the good image of the city and raising citizens’ awareness of protection. It is also an intuitive means of gaining widespread attention in the highly competitive information age. This article, based on the comparison between the image poster and the simple travel poster, reveals the creativeness and sublimation of the city image poster through the study of the purpose, the graphic expression, the emotional meaning and the social function. It points out its all-round publicity function, And explain the practical significance of the city image poster.