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产品/服务种类:企业形象及赛事、活动推广类选送单位:央视三维电影传媒传播运动策划实施背景如今这个时代,互联网已深入到人们生活的各个领域,作为互联网产业中最重要且发展极其迅速的一环,电子商务行业从1997年起跨入了第15个年头。我国电子商务保持了持续快速发展的良好态势,电子商务发展的内生动力和创新能力日益增强,正在进入密集创新和快速扩张的新阶段。伴随着越来越多习惯于网络消费的人群,电子商务更是发展迅速,大规模电商品牌如雨后春笋般相继出世,电商之间不断的价格战争使市场一时间呈现鱼龙混杂的事态,竞争也日趋白热化,持续的价格战使很多电商无法从中脱颖而出,建立自己的品牌。
Product / Service Type: Corporate Image and Events, Promotion Type Sent by: CCTV 3D Media Campaign Implementation Background Nowadays, the Internet has penetrated into all areas of people’s life. As the most important and rapidly developing Internet industry A part of the e-commerce industry has been in its 15th year since 1997. E-commerce in our country has maintained a good momentum of sustained and rapid development. The endogenous motivation and innovation capability of e-commerce are increasing day by day. We are entering a new phase of intensive innovation and rapid expansion. With more and more people accustomed to spending on the Internet, e-commerce is developing rapidly. Large-scale e-commerce brands have been sprung up one after another. The constant price war among e-commerce companies has brought the market to a mixed bag for a long time. Competition Increasingly intense, continuous price war that many e-commerce can not stand out from it, to establish their own brand.