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今年8月16日至28日,南京成功举办了第二届夏季青年奥林匹克运动会。作为东道主所在地的主流媒体,新华报业传媒集团策划发起了“七大媒体联盟看青奥”大型新闻行动,进行跨区域共享、跨媒体联动、跨国界传播的全媒体融合实践,实现了资源利用最大化、媒介手段多样化、传播效应最优化。跨区域共享,资源利用最大化七大联盟包括全国省级以上党报联盟、全国晚报联盟、全国早报都市报联盟、全球华文媒体联盟、全国重点新闻网站联盟、全
From August 16 to August 28 this year, Nanjing successfully held the 2nd Summer Youth Olympic Games. As the mainstream media where the hosts are located, Xinhua Newspaper and Media Group planned and launched the “All Media Alliance to See the Youth Olympic Games” large-scale press operation and implemented all-media integration practice of inter-regional sharing, cross-media linkage and cross-border communication, realizing Maximize the use of resources, diversification of media tools, the optimal communication effect. Cross-regional sharing, maximization of resource utilization, the seven major alliances, including the National Association of Party News above the provincial level, the National Evening News Union, the National Morning Post Metropolis Daily Union, the Global Chinese Media Union, the National Alliance of key news sites, all