立志做自有品牌的当当网前不久刚结盟国美,通过做开放平台来卖家电数码产品。如今他们又学起了凡客诚品,做自己的品牌来卖服装和家居商品。现在,登录当当网后,你能看到“DangDang Baby”童装,还有“当当优品”的家居用品。其实,早在2007年,当当就曾仿照PPG以及凡客模式推出过BondStreet品牌,但不久便下线,后来不了了之。现在当当为何又再次推出自有品牌? Dangdang, which is determined to be its own brand, has just formed a new alliance with Gome. It has become an open platform to sell digital products. Nowadays, they have also learned the Eslite Eslite, and are doing their own brand to sell clothing and household goods. Now, after logging in Dangdang.com, you can see the “DangDang Baby” children’s clothing and the “DangDang Baby” children’s clothing. In fact, as early as in 2007, Dangdang had modeled the Bond Street brand under the PPG and Vanke models, but it soon went offline and was left behind. Why is it re-launching its own brand now?