论文部分内容阅读
关于电影《十面埋伏》,制片人张伟平早早放出风声:它采用的宣传规模与攻势比《英雄》更为强大!他还见多识广地搬出好莱坞大片的市场运作模式为其正名,曰“电影营销”,一副“国际化”的见识与气魄。于是,报纸、杂志、网站大量充斥着关于《十面埋伏》演出阵容、情节片段、拍摄花絮等,只鳞片爪,搔得观众心头奇痒。公映之前,张艺谋更是手眼通天,银两砸得地上满是坑,邀请阵容强大的国内外当红大牌明星,在北京工人体育馆为《十面埋伏》举行全球首映庆典,媒体称之为“2000万元的视觉盛宴”。
With regard to the film “Ambush”, the producer Zhang Weiping released the wind early: It uses more propaganda scale and offensive than the “Heroes.” He also made informed efforts to move out of the Hollywood blockbuster mode of operation for its correct name “Movie Marketing”, a “international” insight and style. As a result, newspapers, magazines, websites flooded with a lot of “ambush” show lineup, episode clips, shooting tidbits and so on, only scale claws, scratching the audience heart itch. Prior to the release, Zhang Yimou even more eye-catching, silver hit the ground full of pits, inviting a strong lineup of popular big stars at home and abroad, Beijing Workers Stadium for the “ambush” on the world premiere, the media called “20 million Yuan’s visual feast. ”