新闻传媒,从没有摆上如此重要的位置;报业发展,从没有像现在这样,充满挑战和机遇。近两年,中央关于深化文化体制改革的力度不断加大,推动社会主义文化大发展大繁荣的举措不断出台,提出文化产业要更多地面向群众、面向市场。作为文化产业的重要组成部分,地市级党报社的发展面临新的机遇和挑战。本文以赣南日报社为分析样本,从生存现状、未来挑战和经济运营等几个方面进行分析,并在此基础上提出赣南日报社今后战略发展的对策。 News media has never been such an important place; the development of the newspaper industry has never been full of challenges and opportunities as it is now. In the past two years, the Central Government has continuously stepped up efforts to deepen the reform of the cultural system and introduced measures to promote the great prosperity and development of the socialist culture. It is proposed that the cultural industry should be more mass oriented and market-oriented. As an important part of cultural industry, the development of prefectural-level party newspapers and periodicals faces new opportunities and challenges. In this paper, Gannan Daily as an analysis of the sample, from the survival status, future challenges and economic operations, and several aspects of analysis, and on this basis Gannan Daily newspaper strategic development of countermeasures.