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这里的配套商业主要是指写字楼的底商及相对于写字楼而存在的商业集群。虽然大部分体量不是很大,但好的配套商业对于整个商务楼的形象及品质提升仍然起到了举足轻重的作用,如CBD的多个大型综合商业项目,包括国贸三期、银泰中心、万达广场、LG双子座在定位和招商方面是非常用心的,考虑到了细分市场,小众精致化的定位使各项目的配套商业显得亮点频出;而一些采取出售策略,如SOHO商都、光华路SOHO在定位和销售上也有可取之处,问题是在运营方面仍然也可值得商榷和提升的空间。无论是自持和出售,一个好的配套商业在定位、招商及后期运营方面均有可探讨的地方,本次盘点的配套商业主要是2007年以来市场颇为关注的项目。(以下排名不分先后)
The supporting businesses here mainly refer to the bottom floor of the office building and the commercial clusters that exist relative to the office buildings. Although most of the bulk is not large, good supporting commerce still plays a decisive role in enhancing the image and quality of the entire commercial building. For example, a number of large-scale integrated commercial projects in CBD, including Guomao Phase III, Yintai Center, Wanda Plaza , LG Gemini in the positioning and investment is very attentive, taking into account the market segments, niche refined positioning so that the project supporting commercial highlights; and some to take the sale strategy, such as SOHO business, Guanghua Road SOHO Positioning and sales also have merit, the problem is still in operation can also be discussed and enhance the space. Whether it is self-sustaining and sales, a good supporting business in the positioning, investment and post-operational aspects are explored, the inventory of supporting business is mainly concerned about the market since 2007, the project. (The following rankings in no particular order)