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针对目前竞争激烈状况,液化气公司可根据自身营销优势建立有效的营销策略,并针对本公司特点制定切实可行的液化气的营销策略,液化气属性、价格优势、广阔的市场以及液化气企业的创新构成了液化气公司的营销优势,同时,应通过液化气公司营销策略中所需要的资源进行有效分析保障了液化气公司的营销策略的实施。液化气公司应通过建立人力资源、提高企业创新能力和建立学习型的企业文化等方面为营销策略开展奠定良好的环境基础。
In view of the current highly competitive conditions, LPG companies can establish effective marketing strategies based on their own marketing advantages and develop practical LPG marketing strategies, liquefied petroleum gas properties, price advantages, broad market and LPG businesses according to the characteristics of the Company Innovation constitutes the marketing advantage of LPG companies. At the same time, the marketing strategy of LPG companies should be ensured through the effective analysis of the resources needed in the marketing strategy of LPG companies. Liquefied petroleum gas companies should lay a good environmental foundation for marketing strategies by establishing human resources, enhancing their innovative ability and establishing a learning-oriented corporate culture.