随着市场经济的发展,媒体之间的竞争日益激烈,媒体的广告销售仅靠自己广告部操作已远远满足不了发展的需要,其自身的业务员所能触及的领域和所能完成的业务量在其总体广告量中的比例也极为有限。在自己经营期间,客户拓展受到成本支出的限制,加上外界竞争的压力,媒体也就急需中介机构 With the development of market economy and increasingly fierce competition among the media, the advertising and sales of the media can not meet the needs of development by their own advertising department. The fields that their own sales staff can reach and the businesses they can accomplish The amount of advertising in its overall volume is also very limited. In their own business, the cost of customer development expansion restrictions, coupled with the pressure of external competition, the media also urgently need intermediaries