论文部分内容阅读
力士浴皂(LUX)以国际著名影星作为自己的国际品牌形象战略已成功地实施了70年,其间索菲亚·罗兰、简·方达、伊丽莎白·泰勒、赫本、张曼玉等国际影星形象遍及79个国家,以“美容”为唯一广告诉求道出了对人性――美丽的深刻理解,这是一种全球一致的标准化广告。
Lux Bath Soap (LUX) has been successfully implemented for 70 years with international famous movie stars as its international brand image strategy. Sofiia Loren, Jane Fonda, Elizabeth Taylor, Hepburn, Maggie Cheung and other international movie stars have reached 79 countries throughout the world. With “cosmetics” as the only wide appeal, it has revealed a profound understanding of humanity-beautifulness, which is a globally-consistent standardized advertisement.