论文部分内容阅读
作为一种强势信息,标题是受众悦纳新闻的必经入口,是新闻消费的基点,事关新闻命运和传播成败。雅典奥运报道之标题,观其大略,其优者均具弹张力、穿透力、吸附力、渗透力和亲和力。锻造富有力度的标题精品,制题技法有:时尚法,采择社会流行语、新潮句式,或化用畅销书名、热门影视歌名拟题;移植法,嫁接各行业或学科术语显情达意;修辞法,调用各种修辞技巧,整饰标题。“大媒体时代”的标题通病是长和粗。
As a powerful source of information, the title is the entrance to the audience to accept the news, the basis of news consumption, the fate of news and the success or failure of communication. The title of the Athens Olympic Games coverage, the general view, the gifted are elastic shells, penetration, absorption, penetration and affinity. Forging a rich title of quality products, the title techniques are: fashion law, the choice of social buzzwords, trendy sentence, or the use of best-selling titles, popular film title title; transplant law, Rhetoric, call various rhetorical skills, finishing the title. The common cause of the title “big media era” is long and thick.