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在当今社会中,大学生消费存在一定的偏差,这些偏差往往会产生许多的负面影响,比如不利于大学生的健康成长,加重家庭的生活负担等,所以大学生的消费问题值得我们去认真关注。因此,本文介绍了大学生消费的现状,阐释了大学生消费行为的特征,并提出了一些改善大学生消费行为的措施。
In today’s society, there is a certain deviation in the consumption of college students, these deviations tend to have many negative effects, such as not conducive to the healthy growth of college students, increasing the burden on family life, so the issue of consumption of college students deserve our serious attention. Therefore, this article introduces the current situation of college students’ consumption, explains the characteristics of university students’ consumption behaviors and puts forward some measures to improve college students’ consumption behavior.