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随着网络技术的不断发展,网上购物正成为大众所接受的一种购物方式。物流作为网上购物不可缺少的一个环节,其服务存在的问题一直束缚着网上购物的进一步发展,如果物流服务质量差,网上购物的方便,经济等特点将不再存在。优质的物流服务是网上购物发展的必要条件。本文首先简略介绍物流服务,总结了网上购物的现状,通过调查网络信息得出了网上购物中物流服务质量存在的问题,最后提出了提高网购物流服务质量的对策。
With the continuous development of network technology, online shopping is becoming a popular accepted shopping method. As an indispensable part of online shopping, the problems of its service have been bound by the further development of online shopping. If the quality of logistics service is poor, the convenience of online shopping and economy will not exist any more. High-quality logistics service is necessary for the development of online shopping. This article first briefly introduces the logistics service, summarizes the present situation of the online shopping, obtains the problems of the logistics service quality in online shopping by investigating the network information, and finally puts forward the countermeasures to improve the service quality of the online shopping logistics.