新经济条件下的大众消费者,关心的是你能够带给他安全健康下的开心,随着渠道多样化的发展,从何种渠道购买反而不那么重要了。大众市场的主流产品,应该包括以下三个维度:第一,销量大,大到产品名称可以和品类名称画等号,大到产品名称可以和公司名称画等号,比如可口可乐碳酸饮料。第二,品牌知名度高和历史悠久,比如联合利华百年历史的力士香皂等。第三,消费人群以中国大陆县级以上市场最 The mass consumer under the new economic conditions is concerned about the happy you can bring to your safety and health. With the diversified development of channels, the purchase from which channels is less important. The mainstream products in the mass market should include the following three dimensions: First, the sales volume should be as large as the product name, which can be equated with the category name, and the product name can be equated with the company name, such as Coca-Cola carbonated drinks. Second, brand awareness and long history, such as Unilever centuries-old Lux ​​soap. Third, the consumer groups in mainland China most above the county level