《市场学》是资本主义国家一门用以指导工商企业经营决策的新兴学科。它研究的是,企业怎样去适应和刺激消费者的需求,有计划地组织企业的整体经营活动,以最少的费用和最快的速度把产品和服务送到消费者手中,从而获取最大的利润。近三十年来,西方国家经济取得较大的发展,是与普遍运用《市场学》来指导企业的经营实践分不开的。《市场学》最早出现于美国,现在这门学科也仍是美国处于带头地位。象日本、西德等经济发达的资本主义国家,以及苏联、东欧等经济比较发达的 “Market study” is a new discipline in the capitalist countries to guide the decision-making of business administration. It studies how companies can adapt and stimulate consumer demand, organize their overall business operations in a planned way, and deliver products and services to consumers at the lowest cost and fastest speed for maximum profit . In the past three decades, the greater economic development in the western countries is inseparable from the widespread application of “market science” to guide the operation of enterprises. “Market Science” first appeared in the United States, and now the discipline is still the United States in the lead. Like Japan, West Germany and other economically developed capitalist countries, as well as the Soviet Union, Eastern Europe and other more developed economies