经济主体的道德选择影响着其经济活动的进行方式,很多时候道德甚至可以视为一种经济要素,直接参与了生产、分配、交换和消费。由于道德成本无法直接在会计账簿上体现,个体的道德收益应该是多少似乎也难以确定。但道德既然产生了经济收益,就有必要对其进行比较明确的成本、收益量化分 The moral choice of economic agents affects the way in which their economic activities are carried out. In many cases, morality can even be regarded as an economic element and is directly involved in production, distribution, exchange and consumption. Since ethical costs can not be directly reflected in accounting books, it seems as if the individual’s moral return is hard to determine. However, since the moral has produced economic benefits, it is necessary to be more clear about its costs, earnings quantitative