论文部分内容阅读
文本阅读与文本创造是人类文化发展的两大重要动力源,出版者在其中都扮演着非常重要的角色。作为出版核心要素的出版者,其角色定位及对自身的角色认知与出版和阅读密切相关,并对人类文化发展产生巨大影响。网络和计算机技术在变革出版业态的同时,也使出版者在媒介生态系统中的角色发生了重大变革。出版者只有从人类文化和社会进步的高度凸显主体地位,将角色定位于阅读内容生产者、阅读活动组织者、阅读潮流引领者,积极组织、引领社会阅读活动,才能在融合发展时代浴火重生。
Text reading and text creation are two important driving forces for the development of human culture, in which publishers play a very important role. As the publisher of the core elements of publishing, its role positioning and cognition of its own role are closely related to publication and reading, and have a huge impact on the development of human culture. Network and computer technology, while changing the format of publishing, have also brought about major changes in the role of publishers in the media ecosystem. Only when the publisher highlights the dominant position from the perspectives of human culture and social progress and locates the role of reading content producers, reading organizers and reading trend leaders, organizes and leads social reading activities, .