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随着国民经济的增长,人们生活水平提高,在追求物质满足的同时,同样追求精神满足。因此,促进了旅游行业的发展。乡村旅游成为近年来的热点,乡村旅游景区营销,能够促进乡村旅游行业的发展。基于此,本文研究了乡村旅游景区的营销理论,并对乡村旅游景区的营销策略展开具体分析,从而去为乡村旅游行业的发展提供参考依据。
With the growth of the national economy, people’s living standards improve. In the pursuit of material satisfaction, the same pursuit of spiritual satisfaction. Therefore, promoting the development of the tourism industry. Rural tourism has become a hot spot in recent years. The marketing of rural tourism scenic spots can promote the development of rural tourism industry. Based on this, this paper studies the marketing theory of rural tourism scenic spots and analyzes the marketing strategies of rural tourism scenic spots in order to provide a reference for the development of rural tourism industry.