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在社会主义市场经济向纵深发展的今天,企业这只航船随时要面临市场经济海洋中的寒冰、巨浪、暗礁、险滩,同时也有稍纵即逝的机遇,如何避险获利,占领市场,是摆在每个企业经营者面前的一道难题,而企业高层的营销决策,则是企业决胜市场的关键,谁能从市场规律中抓住特殊规律,适时采取营销手段和措施,谁就能赢得市场。川橡集团依据市场经济的这种特征,作出了特色营销决策,在轮胎市场不景气、
Today, as the socialist market economy develops in depth, the company’s ship is at any time facing the ice, waves, reefs, and rapids in the market economy and the sea. At the same time, there are fleeting opportunities. How to profit from risks and occupy the market? , is a difficult problem placed in front of each corporate operator, and the high-level marketing decisions of the company is the key to the success of the enterprise, who can seize the special laws from the market rules, timely marketing measures and measures, who can Win the market. According to this characteristic of the market economy, Sichuan Rubber Group made a distinctive marketing decision, and the tire market was sluggish,