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进入本世纪末的中国经济并没有像常人想象的那样,把广告也带到一个桃花盛开的阶段,同样,世纪末的情结也未使中国人对广告给予前所未有的关注,虽然,广告已成为当今商业文化构成的核心,或者说是现代社会的象征,但广告存在的意义远非其实际存在的价值。1996中国广告,就像一张毫无创意的海报,它的历史价值是平淡的,同样,它留给人的印象也是短暂的。1996,创意贫瘠的一年1996年的中国广告仍是创意贫瘠的年代,虽然,中央电视台年底标王的天
The Chinese economy that entered the end of this century did not bring advertisements to a blossoming stage as the average person imagined. Similarly, the complex at the end of the century did not give the Chinese people unprecedented attention to advertising. Although, advertising has become the current business culture. The core of composition, or the symbol of modern society, but the significance of advertising is far from its actual value. In 1996, China’s advertising was like a poster with no creative ideas. Its historical value was dull. Similarly, the impression it left on people was short-lived. In 1996, the creative year of the poor China in 1996 was still an era of creative poverty, although the end of the year was marked by the day of the Central Television station.