“迎合营销”其实就是迎合消费者的心理,在方方面面替消费者着想,让消费者因商家的“迎合”而青睐他们的商品或服务手段,使双方均能受益。这种精明的营销理念,是提升企业品牌、创造可观效益的一条坦途。近年来,在国内一些大中城市,有些星级酒店抓住一年一度的高考这一商机,针对住进酒店的考生和家长推出了倍受他们欢迎的“迎合”服务。如一家酒店为了缓解学生的精神压力,专门请来心理医生和餐饮营养师为酒店设计人性化的服务措施,在学子们进餐时,酒店烹制的菜肴不仅富有营养,而且十分适 “Catering to marketing” is actually to cater to consumers’ psychology, think about consumers in all aspects, and allow consumers to favor their products or services because of merchants’ “catering to”, so that both parties can benefit. This astute marketing concept is a smooth way to enhance corporate brand and create considerable benefits. In recent years, in some large and medium-sized cities in China, some star-rated hotels have seized the business opportunity of the annual college entrance examination and launched a “pick-to-greet” service that is popular among the candidates and parents who entered the hotel. For example, in order to alleviate the stress of students, a hotel specially invites psychologists and catering nutritionists to design humanistic service measures for the hotel. When the students are eating, the dishes prepared by the hotel are not only nutritious but also very suitable.