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在媒体融合加快实现变“相加”为“相融”的过程中,北京日报报业集团打造出了“长安街知事”等一批新媒体优势产品,不断完善着自己的传播矩阵。此文为其相关实践与思考。
In the process of accelerating the realization of media convergence, “Beijing Daily News Group” has created a number of new media products such as “Governor of Chang’an Avenue” and continuously improved itself. The propagation matrix. This article is related to its practice and thinking.