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对于日本商标汉译的问题,中国学界还没有进行较为广泛和深入的研究。本文希冀从信息取舍这一角度入手,通过展示日本商标汉译实践中一些值得思索的实例,发掘看待商标翻译活动的新问题、新视角。
As for the translation of Japanese marks into Chinese, the Chinese academic circle has not conducted a more extensive and in-depth study. This article hopes to start from the perspective of information choice and explore new problems and perspectives on trademark translation by demonstrating some worthwhile examples in the practice of trademark translation in Japan.