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新媒体技术应用日趋成熟,新媒体动画与广告的结合也日益紧密。新媒体动画在广告创意实现、形式多样化、广告内涵魅力提升和视觉传达与传播方面都具备相当的应用优势,也是未来广告发展的一大趋势。本文就新媒体动画在广告中的应用优势及前景进行了分析探讨,旨在梳理新媒体动画与广告结合的契合点,以推动广告设计与传播更好的发展。
The application of new media technology matures, the combination of new media animation and advertising is also increasingly close. The new media animation has considerable application advantages in the realization of creative ideas, diversified forms, attractiveness of advertisements, visual communication and dissemination, and is also a major trend of advertising development in the future. This paper analyzes the application advantages and prospects of new media animation in advertisements, aiming at combing the convergence point of new media animation and advertisement in order to promote the better development of advertisement design and dissemination.