企业营销是促进企业快速发展的一个重要途径,也是推广各种产品的一个重要方法。在企业营销过程中应该要不断加强创新,尤其是在信息化时代背景下,必须结合各种新媒体对传统的营销模式进行改进,以实现高效的营销管理。本文对企业营销的创新模式进行探讨和分析。 Enterprise marketing is an important way to promote the rapid development of enterprises, but also an important method to promote various products. In the marketing process of enterprises, we should constantly strengthen innovation. Especially in the background of information age, we must combine various new media to improve the traditional marketing mode in order to realize efficient marketing management. This article discusses and analyzes the innovative mode of enterprise marketing.