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由于国内市场日见饱和,具有典型美国文化特点的连锁购物中心正在向海外寻求发展。美国的大型超市通常建在郊外临近高速公路的地方,设有大型停车场。消费者推着手推车在里面行走一圈便可购齐各类所需物品。这类连锁超市通常以中下收入的消费者为对象,其规模、价格与独特的商品结构吸引了大量回头客。每到周末,举家驱车购物成了美国高速公路上的又一道风景线。近年来,当国内市场日趋饱和的时候,这类大型百货公司转向海外求发展,在国外建立了越来越多
As the domestic market is becoming increasingly saturated, chain shopping malls with typical American cultural characteristics are seeking development overseas. Large supermarkets in the United States are usually built on the outskirts of the suburbs and have large parking lots. Consumers can buy all kinds of necessary items by pushing a wheelbarrow to walk inside. Such supermarket chains often target consumers of middle and lower income, and their size, price, and unique commodity structure have attracted a large number of repeat customers. Every weekend, the family drives shopping to become another scenic line on the U.S. highway. In recent years, when the domestic market has become increasingly saturated, these large department stores have turned to overseas for development and have increasingly established themselves abroad.