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在形形色色的户外招牌中,建筑标牌占据了举足轻重的地位。无论是办公楼还是住宅楼,无论是超市商场,还是饭店宾馆。无论是政府机关,还是学校医院,无论是体育场馆,还是文化娱乐场所,都需要有得体而具有个性的标牌。理想的建筑标牌应该是建筑物的和谐组成部分。和一般户外招牌一样,建筑招牌也具有识别、导向及广告等功能。不过建筑标牌的“识别”功能较为重要,它首先要说明的是建筑物属性和功能;导向功能次之,而广告功能则不一定要十分突出,因为一个优秀的建筑物本身
In all kinds of outdoor signs, architectural signs occupy a pivotal position. Whether it is office or residential buildings, whether it is supermarket shopping malls, hotels or hotels. Whether it is government agencies, or school hospitals, whether it is sports venues, or cultural and entertainment venues, need a decent and personalized signage. Ideal building signage should be a harmonious part of the building. As with normal outdoor signboards, architectural signboards also have functions such as identification, orientation and advertisement. However, the “identification” function of the building signage is more important. The first thing to note is the property and function of the building. The second is the guiding function, but the advertising function is not necessarily outstanding because an excellent building itself