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当前消费者理性购物趋势明显,对于产品品质、多样性等需求不断上升,多元化的需求促进了服装市场供应的转变,“引进来与走出去”成为行业大的趋势。不论是国内品牌走出去掘金海外,还是国际品牌开拓中国市场,一切都是商业发展中的必然选择。CHIC 2015海外专区“环球风尚”展区及MICAM等海外展中展将为业界开启国际化视野。
The current trend of rational consumer shopping is obvious, and the demand for product quality and diversity is constantly on the rise. The diversified demand has promoted the change of supply in the apparel market. The trend of “bringing in and going out” has become a big trend in the industry. Whether it is a domestic brand to go abroad Nuggets, or international brands to open up the Chinese market, everything is an inevitable choice in business development. CHIC 2015 Overseas Zone “Global Fashion ” exhibition area and MICAM overseas exhibition will open the international perspective for the industry.