旅游目的地营销是在旅游业从单一要素的竞争转向旅游地综合实力竞争的产业发展态势下,产业界和理论界共同关注的热点课题。本文针对神仙居旅游景区的现状及其市场环境,针对其所存在的主要问题,对神仙居的旅游发展提出一些建议。一、研究背景随着国民经济的迅猛发展,旅游日渐成为中国国民的一种普遍性的休闲方式。在国内众多旅游景点的竞争态势之下,旅游目的地营销的成败对旅游景区的发展起着至关重要的作用。神仙居属于国家4A级旅游景区,相对于黄山等5A级旅游风景区 Tourism Destination Marketing is a hot topic that industry and theorists pay close attention to jointly under the trend of industrial development that the tourism industry turns from the competition of a single factor to the comprehensive competition of tourism resources. In view of the current situation and market environment of Shenxianju tourist attractions, this paper puts forward some suggestions on the development of immortal Habitat tourism for its main problems. I. Background With the rapid development of the national economy, tourism has gradually become a universal leisure mode for Chinese nationals. Under the competitive situation of many domestic tourist attractions, the success of tourism destination marketing plays a crucial role in the development of tourist attractions. God immortal belongs to the national 4A-class tourist attractions, relative to the Huangshan 5A class tourist attractions