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论述了现代市场营销理论中“顾客导向”和“竞争者导向”的两大观念 ,分析了坚持以“顾客导向”为中心与合理使用“竞争者导向”的关系
Discusses the two concepts of “customer orientation” and “competitor orientation” in modern marketing theory, analyzes the relationship between “customer orientation” and fair use of “competitor orientation”