近十多年来,通俗文化报刊(人们习惯于称之为“小报”,但笔者觉得“小报”的称谓并不确切)的发展相当迅猛,无论其品种、数量还是内容、包装,都令人眼花缭乱。然而,与之形成鲜明对照的是,对这种大众传媒的评论工作却一直是冷冷清清,十分薄弱。通俗文化报刊没有传媒评论的监督,没有舆论的制约和压力,一味凭着感觉走,难免出现这样那样的偏差而又难以及时纠正,长期下去,势必不利于报刊在社会主义市场经济的轨道上健康发展。这种重传播、轻评论的状况亟待改变。 通俗文化报刊需要传媒评论的特别关注是其自身健康发展的需要。通俗文化报刊大多以社会性、纪实性、文化性为其特征,以文化娱乐性为其重要功能。前者决定了它更贴近社会生活,较单一门类的报 In the past decade or so, the development of popular culture newspapers and periodicals (people are accustomed to calling them “tabloids”, but I do not think the term “tabloid” is quite clear) has developed quite rapidly. Regardless of variety, quantity, content, packaging, Dazzling. However, in sharp contrast, the comment on this mass media has always been deserted and very weak. There is no oversight of media commentary in popular culture newspapers and magazines. Without the restriction and pressure of public opinion, it is inevitable that these newspapers and magazines will correct the mistakes in a timely manner. In the long run, it is bound to be unfavorable to the health of newspapers and periodicals in the track of socialist market economy. development of. This situation of retransmission and light comment needs to be changed urgently. The special attention that media coverage needs for popular culture newspapers is the need of its own healthy development. Most of the popular culture newspapers are characterized by sociality, documentary and cultural features, and cultural and entertainment features are their main functions. The former determines that it is closer to social life than a single type of newspaper