在20世纪末,发达国家相继进入了后工业化社会的“消费时代”。 消费时代不是生产时代——生产什么就消费什么,那是过去;消费什么就生产什么,那是现在;想消费什么就消费什么,那是将来。未来,“生产”也是消费的一部分。 “自助消费”、“自动售货”和“刷卡”就是最典型的例子。而新型消费方式带给生产者的“灵感”是,从设计到施工到产品投放再到销售市场,要以顾客为轴心,才是真正的“全程营销”。 生产、流通、消费,这是经济学上原 At the end of the 20th century, the developed countries successively entered the “consumer era” of the post-industrialized society. The consumer age is not the production age - what is the consumption of what is produced, it is the past; what is consumed what is produced, it is now; What to consume to consume what, that is the future. In the future, “production” is also a part of consumption. “Consumer spending”, “vending” and “credit card” is the most typical example. The new consumer style to bring the “inspiration” is that from design to construction to product launch and then to the sales market, we must take the customer as the axis, is the real “full marketing.” Production, circulation, consumption, this is the economy of the original