在投入资源开发产品与服务前,应该想清楚一个基本问题:市场在哪里?对市场的探索,首先应该从明确企业目标市场类型开始。常见的市场类型有三种:现有市场、细分市场、全新市场。针对不同类型的市场,小微企业的创新策略选择也应该有所不同上世纪末以来,在技术创新领域,大企业的作用正日渐弱化,以至于在20年前欧美就出现了“大企业是否还需要实验室”的声音,全球技术创新的主角正日益明显地转向小企业,尤其是科技型的小微企业。科技型小微企 Before investing in resources to develop products and services, one basic question to ask is clear: Where is the market? The exploration of the market begins with a clear definition of the target market type of the business. There are three common market types: the existing market, market segments, new markets. For different types of markets, small and micro enterprises should also have different innovation strategies. Since the end of last century, in the field of technological innovation, the role of large enterprises is being weakened, and Europe and the United States emerged two decades ago. Labs need to be built. "The protagonists of global technological innovation are increasingly turning to small businesses, especially those small and medium-sized enterprises of science and technology. Technology-based micro-enterprises