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基于电脑和网络通信技术的新媒体相对于传统媒体具有很多技术特性,表现在网络信息产品、特殊的成本结构等方面。新技术引致了新媒体领域的产业融合,微观层面的产业融合体现为新媒体厂商所提供的不再是单一形式的信息产品,而是通过多种载体传播的文本、图像、音频、视频等的整合信息产品;宏观层面的产业融合则体现为互联网正在与广播、电视、报业、出版融合在一起,彻底改变着媒体和传播业的整体形态。
Compared with traditional media, the new media based on computer and network communication technology has many technical characteristics, such as network information products, special cost structure and so on. The new technologies have led to industrial convergence in the new media field. The micro-level industry convergence reflects the fact that new media companies are no longer providing a single form of information products, but rather texts, images, audio and video Integration of information products; macro level of industrial integration is reflected in the Internet is broadcasting, television, newspapers, publishing together to completely change the overall shape of the media and communications industry.