创意是思想的转化与科学的创造,是深度的情感结合理性的思考;是思维与直觉、智慧与灵感的对接;其总体来说是一种创造未来的思维活动。在设计中,创意存在的形态多种多样。具体来说,创意的意识与物质形态,又可分为气态、液态与固态三种,它们各具特色又相互关联。 Creativity is the transformation of ideas and the creation of science. It is a reflection of deep emotions combined with rationality. It is a connection between thinking and intuition, wisdom and inspiration. It is generally a thinking activity that creates the future. In design, there are a variety of creative forms. Specifically, the creative consciousness and material form can be divided into three kinds: gaseous, liquid and solid, each of which is distinctive and interrelated.