顾客忠诚度是指顾客保持对某一品牌产品的持久购买性,包括他们是多还是少或不再考虑对其他品牌产品的购买,而且顾客的这种行为是有目的性的,是经过思考而决定的。研究顾客的忠诚度对企业的发展具有重要意义。企业如果记得较高的顾客忠诚度,那么就可以建立起重复销售和顾客之间的推荐销售。忠诚的顾客 Customer loyalty refers to the customer to maintain a lasting purchase of a brand of products, including whether they are more or less or no longer consider the purchase of other brand products, and customers such behavior is purposeful, is after thinking decided. Researching customer loyalty is of great significance to the development of the enterprise. Businesses can set up repeat sales and referral sales between customers if they remember higher customer loyalty. Loyal customers