90后是数字生活的原住民,互联网伴随着他们的成长。市场迫切需要对90后群体进行完整而连续的研究。由于价值观的变化加速,这是十分困难。所以,品牌年轻化创意传播的新题目就是90后新青年的媒体观和消费观。90后的媒体观无网络不生活,以社交为核心从每天接触互联网的时间看,90后每天接触互联网 After 90 is a digital natives, the Internet is accompanied by their growth. The market urgently needs a complete and continuous study of the post-90s. This is very difficult due to the accelerated changes in values. Therefore, the brand new topic of creative communication is the new concept of the media after 90s and consumer attitudes. 90 after the media concept No network does not live, to social as the core From the time of day contact with the Internet, every day after 90 Internet access