我国农村有线广播自五十年代创建以来已有三十余年历史,它是县、乡两级党和政府的主要宣传教育工具。如何在新形势、新情况下实事求是地扬长避短,以最佳的投资效益,使农村有线广播逐步从低级向高级发展,是一个需要研究的问题。一、农村有线广播面临的新情况 1.一些较发达的地区,电视机、收音机、收录机在农村的拥有量大幅度上升,小 China's rural cable broadcasting has been in existence for more than thirty years since its establishment in the 1950s. It is a major propaganda and education tool for the party and government at both county and township levels. Under the new situation and under new circumstances, it is an issue that needs to be studied in order to be realistic and avoid weaknesses and to make rural cable broadcasting gradually develop from a lower level to a higher level with the best investment returns. I. New Situations in Rural Cable Broadcasting 1. In some more developed regions, the ownership of television sets, radios and video tape recorders in the rural areas has risen sharply and small