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新闻资料是针对新闻报道需要, 经过收集、筛选、整理、加工的知识性材料,包括剪报资料、卡片资料、缩微资料、电子声像资料等等。它既是新闻报道工作的基础,又是宝贵的精神财富和信息资源。但是,由于多方面的原因,目前媒体的新闻资料工作还主要局限在为报社内部服务上,新闻资料的价值远远没有得到充分的利用和开发。而走向市场,正是新闻资料充分发挥其价值作用的一个新的、重要的手段。
News information is aiming at the needs of news reports, through the collection, screening, finishing, processing of knowledgeable materials, including clipping information, card information, microfilm information, electronic audio and video information and so on. It is not only the basis of news reports, but also a valuable spiritual wealth and information resources. However, due to many reasons, the current news media work in the media is mainly limited to the internal service of newspapers. The value of news materials is far from being fully utilized and developed. To go to the market is exactly a new and important means by which news materials can give full play to their value.