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The Chinese people going out during their eight-day holiday (September 30-October 7) created a real “golden week” for foreigners.
According to UnionPay’s latest data, the deal volume of Chinese credit card holders in overseas markets during the “Golden Week” increased by 33% compared with the same period of last year. Then, the data from the World Luxury Association revealed that the total deal volume of Chinese tourists in overseas markets during the “Golden Week”was over CNY 48 billion.
Based on the popularity of destinations for Chinese tourists, we made a map showing “where and how Chinese people massive spent their money in foreign countries”. The map shows that Europe was still where Chinese people spent the largest amount of money. It was followed by the US, Hong Kong and Taiwan, Korea, Australia and Southeast Asia.
A report from the Paris Convention & Visitors Bureau, Chinese people spent CNY 17-69 thousand per capita during the “Golden Week”. The US Travel Association and Macy’s said that many European and American department stores took special measures to attract Chinese consumers, like services in China, free gifts and commodity discounts.
Europe –CNY 20 billion spent here
The “Golden Week” ended October 7 really brought ecstasy to retailers of luxury brands in Europe and America. Many Chinese tourists came there, fetched out their wallets and bought things generously, bringing twilight for the dim outlook of local economy.
According to a survey covering travel agencies in Beijing, Shanghai and Guangzhou, Europe still took the leading place in overseas markets for Chinese people during the “Golden Week”. The number of visitors to Europe increased by at least 20%-30% compared with last “Golden Week”. In some Chinese cities, the number of people going to Europe almost doubled.
The statistical data from the State Administration of Tourism shows that Europe almost took half of the overseas tourism market in China and the money Chinese people spent in Europe reached CNY 20 billion, taking about a half of their consumption amount in the world.
Veronica Antee, PR officer from the Paris Convention & Visitors Bureau, said that the high season when Chinese people do shopping in Paris starts from October to the end of Christmas, and about half of them – about 150 thousand people –come to Paris during the “Golden Week”.
Antee said that most Chinese people bought branded watches, perfumes, cosmetics and bags in Paris during the “Golden Week”. In the 8-day holiday, Chinese tourists spent at least CNY 2.55 billion in Paris.
Korea – the first choice in East Asia
Thanks to the Diaoyu Islands incident, Japan lost its place as the most popular destination for Chinese tourists in East Asia to South Korea. According to the Korean Tourism Organization, about 100 thousand Chinese tourists came to South Korea during the “Golden Week”, up 36% from a year ago. They spent about 200 billion Korean won(about CNY 1.1 billion), which is the highest in the history.
Korean media reported that Chinese tourists were very generous in Korea when buying things, bringing “the long-desired sunshine for the Korean economy that has been withering for a certain period”. The report from Yonhap News Agency showed that the department stores in Seoul were crowded with Chinese tourists. The consumption amount of Chinese people in Lotte Shopping Mall went up by 131% compared with the same period of a year ago. The Apgujeong-dong Store and Trade Center Store of Hyundai Shopping Mall saw the consumption made by Chinese people have a 281% year-on-year increase. The same happy things also occurred to other well-established shopping malls in Korea.
The USA – faster visa, more visitors
The US tourism market was also benefited from China’s “Golden Week”. The Media Director of the US Travel Association Casey Kev, said that the biggest expenditure of Chinese tourists in the US came from shopping and the most frequentlyvisited places were New York and California.
According to her, the policy of removing the face-to-face talk from the application of Chinese people for the or continuing their US visas, which can effectively promote the development of the long-line tourism market of America and Canada. In addition, the luxury goods sold in the US market do not have too much difference from the European market. Therefore, Chinese people never hesitated when it came to shopping,
According to the statistical data from the State Administration of Tourism, about 1 million Chinese people went to the US for travel from January to July 2012, up 31 year on year. Each tourist group averagely stayed in this country for 11 days and each tourist spent about 7,107 US dollars there. Then, the survey from Ctrip shows that about 210 thousand people went to the US in the form of group tourism and they spent about CNY 9.3 billion during the “Golden Week”.
Hong Kong and Taiwan: different situations in different places
The Travel Industry Congress of Hong Kong found that about 980 thousand people from mainland China came to Hong Kong during the “Golden Week”, up 20% over last year. But their consump- tion did not go up along with the number of tourists. The figure dropped by 25% and each person only spent 5,000-6,000 averagely in Hong Kong.
In comparison, the tourism of Taiwan saw good things. According to Taiwan’s tourism department, from September 29 to October 7, about 53 thousand visitors came from mainland China to Taiwan. Among them, 39 thousand came in the form of groups. Each day, Taiwan received over 4,300 tourists. The figure is higher than ever before. Then, according to the Industrial and Commercial Times of Taiwan, each tourist from mainland China spent about CNY 11 thousand averagely in Taiwan during the “Golden Week”, higher than they did in Hong Kong and Macau. It is said that the total consumption by tourists from mainland China reached CNY 590 million in Taiwan from September 30 to October 7.
South America and Africa– booming for the first time
Chinese people’s destinations include not only Europe and American, but also South America and Africa. This was the first time that the travel routes to South America and Africa saw the boom in China.
There are not so many luxury and branded goods in these places so Chinese people going there did not go for shopping, but for leisure. Anyhow, they still spent CNY 10 billion Australia, New Zealand, South America and Africa.
Overview
Generally speaking, Chinese people spent at least CNY 48 billion during the “Golden Week”.
Presently, the rise of China’s economic power brought the rising consumption power of Chinese people. For the depressed global economy, the strong consumption power of Chinese people in overseas market was undoubtedly of great help for local economic recovery.
Western media said that “Chinese consumers sweeping for fine goods even become the engine for the economic development in the US and Europe”. Then, foreign retailers also scratched their minds to make Chinese tourists spend more in shopping during their journeys.
Galeries Lafayette Haussmann in Paris, France now heavily relies on foreign tourists since they contribute to half of its operating revenue. The consumption amount made by Chinese consumers is the largest among people from the world as they spend 1,000 euros per capita. In order to provide better services for Chinese consumers, Galeries Lafayette recruited hundreds of shopping guides that can speak Chinese in the sections of perfume, skincare products, apparels and bags. In addition, credit cards with the UnionPay logo can be used in every counter of this department store.
Another well-established department store Macy’s in the US specially founded the “Travel Business Department”, which is mainly responsible for taking measures to attract Chinese consumers. According to its PR director Orlando Venus, Macy’s cooperates with travel agencies in Shanghai, Jiangsu and Zhejiang, to bring Chinese visitors to different stores of Macy’s in San Francisco, Los Angeles and so on. “We provide tailor-made bags and attractive discounts and gifts for Chinese consumers, making them willing to buy more things from our stores,”said Venus.
According to UnionPay’s latest data, the deal volume of Chinese credit card holders in overseas markets during the “Golden Week” increased by 33% compared with the same period of last year. Then, the data from the World Luxury Association revealed that the total deal volume of Chinese tourists in overseas markets during the “Golden Week”was over CNY 48 billion.
Based on the popularity of destinations for Chinese tourists, we made a map showing “where and how Chinese people massive spent their money in foreign countries”. The map shows that Europe was still where Chinese people spent the largest amount of money. It was followed by the US, Hong Kong and Taiwan, Korea, Australia and Southeast Asia.
A report from the Paris Convention & Visitors Bureau, Chinese people spent CNY 17-69 thousand per capita during the “Golden Week”. The US Travel Association and Macy’s said that many European and American department stores took special measures to attract Chinese consumers, like services in China, free gifts and commodity discounts.
Europe –CNY 20 billion spent here
The “Golden Week” ended October 7 really brought ecstasy to retailers of luxury brands in Europe and America. Many Chinese tourists came there, fetched out their wallets and bought things generously, bringing twilight for the dim outlook of local economy.
According to a survey covering travel agencies in Beijing, Shanghai and Guangzhou, Europe still took the leading place in overseas markets for Chinese people during the “Golden Week”. The number of visitors to Europe increased by at least 20%-30% compared with last “Golden Week”. In some Chinese cities, the number of people going to Europe almost doubled.
The statistical data from the State Administration of Tourism shows that Europe almost took half of the overseas tourism market in China and the money Chinese people spent in Europe reached CNY 20 billion, taking about a half of their consumption amount in the world.
Veronica Antee, PR officer from the Paris Convention & Visitors Bureau, said that the high season when Chinese people do shopping in Paris starts from October to the end of Christmas, and about half of them – about 150 thousand people –come to Paris during the “Golden Week”.
Antee said that most Chinese people bought branded watches, perfumes, cosmetics and bags in Paris during the “Golden Week”. In the 8-day holiday, Chinese tourists spent at least CNY 2.55 billion in Paris.
Korea – the first choice in East Asia
Thanks to the Diaoyu Islands incident, Japan lost its place as the most popular destination for Chinese tourists in East Asia to South Korea. According to the Korean Tourism Organization, about 100 thousand Chinese tourists came to South Korea during the “Golden Week”, up 36% from a year ago. They spent about 200 billion Korean won(about CNY 1.1 billion), which is the highest in the history.
Korean media reported that Chinese tourists were very generous in Korea when buying things, bringing “the long-desired sunshine for the Korean economy that has been withering for a certain period”. The report from Yonhap News Agency showed that the department stores in Seoul were crowded with Chinese tourists. The consumption amount of Chinese people in Lotte Shopping Mall went up by 131% compared with the same period of a year ago. The Apgujeong-dong Store and Trade Center Store of Hyundai Shopping Mall saw the consumption made by Chinese people have a 281% year-on-year increase. The same happy things also occurred to other well-established shopping malls in Korea.
The USA – faster visa, more visitors
The US tourism market was also benefited from China’s “Golden Week”. The Media Director of the US Travel Association Casey Kev, said that the biggest expenditure of Chinese tourists in the US came from shopping and the most frequentlyvisited places were New York and California.
According to her, the policy of removing the face-to-face talk from the application of Chinese people for the or continuing their US visas, which can effectively promote the development of the long-line tourism market of America and Canada. In addition, the luxury goods sold in the US market do not have too much difference from the European market. Therefore, Chinese people never hesitated when it came to shopping,
According to the statistical data from the State Administration of Tourism, about 1 million Chinese people went to the US for travel from January to July 2012, up 31 year on year. Each tourist group averagely stayed in this country for 11 days and each tourist spent about 7,107 US dollars there. Then, the survey from Ctrip shows that about 210 thousand people went to the US in the form of group tourism and they spent about CNY 9.3 billion during the “Golden Week”.
Hong Kong and Taiwan: different situations in different places
The Travel Industry Congress of Hong Kong found that about 980 thousand people from mainland China came to Hong Kong during the “Golden Week”, up 20% over last year. But their consump- tion did not go up along with the number of tourists. The figure dropped by 25% and each person only spent 5,000-6,000 averagely in Hong Kong.
In comparison, the tourism of Taiwan saw good things. According to Taiwan’s tourism department, from September 29 to October 7, about 53 thousand visitors came from mainland China to Taiwan. Among them, 39 thousand came in the form of groups. Each day, Taiwan received over 4,300 tourists. The figure is higher than ever before. Then, according to the Industrial and Commercial Times of Taiwan, each tourist from mainland China spent about CNY 11 thousand averagely in Taiwan during the “Golden Week”, higher than they did in Hong Kong and Macau. It is said that the total consumption by tourists from mainland China reached CNY 590 million in Taiwan from September 30 to October 7.
South America and Africa– booming for the first time
Chinese people’s destinations include not only Europe and American, but also South America and Africa. This was the first time that the travel routes to South America and Africa saw the boom in China.
There are not so many luxury and branded goods in these places so Chinese people going there did not go for shopping, but for leisure. Anyhow, they still spent CNY 10 billion Australia, New Zealand, South America and Africa.
Overview
Generally speaking, Chinese people spent at least CNY 48 billion during the “Golden Week”.
Presently, the rise of China’s economic power brought the rising consumption power of Chinese people. For the depressed global economy, the strong consumption power of Chinese people in overseas market was undoubtedly of great help for local economic recovery.
Western media said that “Chinese consumers sweeping for fine goods even become the engine for the economic development in the US and Europe”. Then, foreign retailers also scratched their minds to make Chinese tourists spend more in shopping during their journeys.
Galeries Lafayette Haussmann in Paris, France now heavily relies on foreign tourists since they contribute to half of its operating revenue. The consumption amount made by Chinese consumers is the largest among people from the world as they spend 1,000 euros per capita. In order to provide better services for Chinese consumers, Galeries Lafayette recruited hundreds of shopping guides that can speak Chinese in the sections of perfume, skincare products, apparels and bags. In addition, credit cards with the UnionPay logo can be used in every counter of this department store.
Another well-established department store Macy’s in the US specially founded the “Travel Business Department”, which is mainly responsible for taking measures to attract Chinese consumers. According to its PR director Orlando Venus, Macy’s cooperates with travel agencies in Shanghai, Jiangsu and Zhejiang, to bring Chinese visitors to different stores of Macy’s in San Francisco, Los Angeles and so on. “We provide tailor-made bags and attractive discounts and gifts for Chinese consumers, making them willing to buy more things from our stores,”said Venus.